‍The Challenge

Their vision was clear - harness the power of data to teach their marketing teams how to read the market and understand trends. The catch? These marketers weren't data gurus, and the information had to be presented in a way that was as easy to digest as a morning bowl of miso soup.

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My Role

As a Product Designer, my mission was to bridge the gap between complex data and the people who needed to use it. I was the architect of the user experience and the craftsman of the user interface. The tech team laid out the main flow, and I was the translator, turning this flow into a visually engaging and easily understood language.

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The Process

The journey began with a mini-workshop with the stakeholders. It was an enlightening experience, providing insights that shaped my design decisions.

Next, I embarked on a research expedition. You might think that as a designer, I would turn to the latest trend on Dribbble for inspiration. But this project required something fresh, something unique. So I drew on my background in Material Science. Yes, you read that right. The world of melting metals and temperature charts offered the unexpected inspiration I needed.

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Solution & Iteration

This inspiration led to the birth of a new type of chart, a scrollable masterpiece that could track a trend's journey over time. It was like watching a dancer perform, each movement representing a shift in the data. The feedback was positive, and with a few enhancements, like adding filters to narrow the number of trends, the solution was ready for the spotlight.

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The Impact

The results were impressive, with the new tool being warmly received by its users. It was like handing them a magic lens, allowing them to view the world of market trends in a whole new light.

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Reflections

This project taught me that inspiration can come from the most unexpected places. Looking outside my industry helped me to innovate and create a unique solution.

So, what's next? I'm excited to apply these learnings to future projects, eager to see where this new perspective will lead me. As for doing things differently next time, I'd say, "Why stick to the script when you can write your own story?"

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